Have you heard all the talk about BigCommerce? Because this software is just so easy to use, they have over 11,000 customers - and growing!. But what’s that you say? 11,000 could be wrong, ok then, they have also been given incredible reviews by some of the big tech news companies out there like Forbes, TechCrunch Website Magazine and more!.
There are so many components in BigCommerce that you will think they’re joking with you! But no, they’re serious and this is one of the reasons why BigCommerce is as big as it is. I can’t talk about all their components. I will be here all day, but I will mention in the text to come, some of the features I like best.
With hundreds on features I had to pick only my top few. The below characteristic are based on my experience of using the shopping cart, you might like a whole different set of things, that’s all ok, let’s get into it
BigCommerce Store Front Design
From my experience, having the ability to have customization in my design is very important. Now I have built over 50 websites in my time, and the biggest expense to date has been the cost of designers, and web developers to add, edit or delete certain elements to my websites
That’s the end of that. They have a components that allows you to drag and drop straight onto the design template and the changes are immediate. This means that you can move the navigation to anywhere on the page by point, click and drop. If you know about html, this will come to you as a blessing. So for those that are interested in saving time and money (everyone right?) this feature will surely help you do that. Nice work BigCommerce!
Integration with eBay
How big is this eBay company? It’s worth Billions!. The website has made many people rich and given them freedom to live life on their terms. I’m sure you trust shopping on eBay, and do does millions of other people around the world.
So instead of competing against this giant, BigCommerce has become its ally. What you can do is from your BigCommerce store, you can list your product on eBay in either the auction or the buy now sections.
Sometimes having your product on a certain day and time will mean the difference to making a healthy margin on the product, or going bust. This is why item scheduling is so important, which is what BigCommerce offers you to do straight from your store. If you were to do this through eBay, they will charge you a fixed amount which is around the $2 mark. Imagine doing that a few times! Nice work BigCommerce!
Email Marketing the proper way
This feature is insanely important and should be used by absolutely everybody. This is how the big stores make a lot more money than the smaller ones. If you have bought anything from one of the big online retailers you have probably come into contact with this feature.
Yes, I’m talking about Email Marketing. Now imagine this if you will, the traffic you get coming to your website converts, and someone buys a shirt from you. Then a week after the shipping of the item, that customer receives an email with a discount voucher and a friendly suggestion on a matching hat. This is a tried and proven strategy that works. That’s why you should use it as well.
It is a well known fact that people who buy from you are more likely to come back asking for more very shortly. There are some massive companies out there that focus almost entirely on recycling their buyers, and this model has shown to work very well.
If you now like BigCommerce just as much as I do, I recommend you check out my website dedicated to BigCommerce. There is a lot of resources there to help the very beginner to the advanced user, it's at www.lookatbigcommerce.com